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Job ID #110906
General Motors
Total Rewards Portal Sr. Analyst
location_on
Jefferson City, MO
work_outline
Full-Time
description
Summary
Remote/Hybrid
Remote - United States
Full time
JR-202623483
Job Description
The Total Rewards Portal Sr. Analyst will help define, evolve, and operationalize GM's Total Rewards Portal strategy as the digital front door to the employee Total Rewards experience. The role leads strategic portal and communication initiatives from planning through execution and optimization, partnering across Total Rewards, HR, Communications, Legal, Compliance, Technology, Talent Acquisition, and external vendors to increase employee understanding, confidence, and use of GM's Total Rewards offerings.
Key Responsibilities
Total Rewards Portal Strategy and Planning
+ Develop and maintain a multi-year Total Rewards Portal strategy and roadmap aligned with GM's Total Rewards philosophy, employee experience priorities, technology capabilities, and business needs.
+ Translate Total Rewards strategy and program changes into audience-centered messaging, communication plans, and content that move employees from awareness to understanding and engagement.
+ Partner with Total Rewards program owners, Communications, and cross-functional stakeholders to design audience-centered portal journeys for key employee moments, life stages, geographies, roles, and levels of Total Rewards knowledge.
+ Help establish communication priorities, key messages, campaign themes, and channel strategies for year-round engagement, including Annual Enrollment and other high-impact moments.
+ Ensure Total Rewards portal experience and communications are consistent with GM's brand, employee value proposition, and external employer-brand narrative in partnership with HR, Talent Acquisition, and Communications.
+ Identify opportunities to use personalization, segmentation, guided experiences, smart-brevity, visual communication, and behavioral insights to increase portal relevance, adoption, and confidence.
+ Represent employee and business needs in portal platform discussions, enhancement prioritization, vendor conversations, and technology planning; maintain a clear view of dependencies, risks, and tradeoffs.
+ Ensure the portal serves as the authoritative digital source for Total Rewards information and works as the central experience within an integrated communication ecosystem.
Content Governance, Strategic Delivery, & Project Management
+ Lead strategic portal and communication projects from discovery and planning through design, content development, review, launch, measurement, and closeout.
+ Build project plans, roadmaps, timelines, milestones, workback schedules, decision points, risk logs, and stakeholder communications for complex, cross-functional initiatives.
+ Manage the Total Rewards editorial calendar and coordinate integrated campaigns across portal content, email, push notifications, digital and print materials, toolkits, videos, infographics, and other channels.
+ Define and maintain content standards, templates, writing guidance, accessibility requirements, tagging conventions, search optimization practices, and quality controls for content.
+ Coordinate with subject matter experts, content owners, Legal, Compliance, HR, Communications, Technology, vendors, and global partners to ensure content is accurate, timely, accessible, inclusive, and aligned.
+ Support planning and execution for program changes, Annual Enrollment, regulatory updates, employee education, awareness moments, and other strategic priorities.
+ Manage content governance and quality controls, including standardized intake, drafting, editing, review, approval, publishing, archiving, and audit processes.
+ Serve as a trusted content and project partner for the Total Rewards portal, helping maintain an intuitive, accurate, accessible, and engaging digital experience.
Insights, Measurement, and Continuous Improvement
+ Define and monitor communication and engagement measures, including reach, portal visits, page views, search terms, content interactions, campaign performance, employee feedback, and support call drivers.
+ Establish reporting routines and dashboards that provide a clear view of communication effectiveness and Total Rewards engagement trends.
+ Gather and synthesize qualitative and quantitative feedback from employees, HR partners, AskHR, portal activity, surveys, focus groups, and other sources.
+ Identify patterns, barriers, and opportunities across Total Rewards communications and translate findings into recommendations for content, channel, campaign, and employee-experience improvements.
+ Use insights to prioritize work, refine messaging, improve content discoverability, reduce avoidable support inquiries, and demonstrate the value of communication initiatives.
+ Maintain an ongoing feedback and learning loop so communication insights inform Total Rewards strategy, program design, and future project planning.
+ Stay current on emerging practices in Total Rewards, employee experience, digital content, personalization, analytics, accessibility, and behavioral science.
Key Behaviors and Skills
+ Strategic thinker who can connect Total Rewards priorities to employee needs, communication objectives, and measurable outcomes.
+ Strong project manager who can lead multiple priorities, manage dependencies, and deliver high-quality work in a complex, matrixed environment.
+ Clear and compelling storyteller who can simplify complex or technical information with precision and visual appeal.
+ Insight-oriented and comfortable using data, feedback, and employee behavior to inform decisions.
+ Highly organized, detail-oriented, and disciplined in managing content workflows, approvals, deadlines, and governance requirements.
+ Effective relationship builder who can influence stakeholders and build alignment across functions, levels, and geographies.
+ Comfortable operating with autonomy while knowing when to escalate risks, decisions, and competing priorities.
+ Adaptable and composed in a fast-paced environment with changing business and employee needs.
+ Committed to inclusive, accessible, and employee-centered communication.
+ Curious about technology and able to use digital platforms, content management systems, analytics tools, and emerging communication capabilities to improve employee experience.
Required Qualifications
+ Bachelor's degree in Human Resources, Marketing, Communications, Marketing, General Business Administration, or related field.
+ 5 or more years of experience in Total Rewards, employee experience, HR, communications, digital content, portal operations, product operations, or a related discipline.
+ Experience developing and executing digital experience, portal, content, or communication strategies with measurable outcomes.
+ Experience managing a digital portal, content management system, intranet, employee platform, or comparable digital experience, including content lifecycle and governance.
+ Strong project management, stakeholder engagement, content development, information architecture, and editing skills.
+ Experience translating complex information into clear, audience-centered, accessible d...
Remote - United States
Full time
JR-202623483
Job Description
The Total Rewards Portal Sr. Analyst will help define, evolve, and operationalize GM's Total Rewards Portal strategy as the digital front door to the employee Total Rewards experience. The role leads strategic portal and communication initiatives from planning through execution and optimization, partnering across Total Rewards, HR, Communications, Legal, Compliance, Technology, Talent Acquisition, and external vendors to increase employee understanding, confidence, and use of GM's Total Rewards offerings.
Key Responsibilities
Total Rewards Portal Strategy and Planning
+ Develop and maintain a multi-year Total Rewards Portal strategy and roadmap aligned with GM's Total Rewards philosophy, employee experience priorities, technology capabilities, and business needs.
+ Translate Total Rewards strategy and program changes into audience-centered messaging, communication plans, and content that move employees from awareness to understanding and engagement.
+ Partner with Total Rewards program owners, Communications, and cross-functional stakeholders to design audience-centered portal journeys for key employee moments, life stages, geographies, roles, and levels of Total Rewards knowledge.
+ Help establish communication priorities, key messages, campaign themes, and channel strategies for year-round engagement, including Annual Enrollment and other high-impact moments.
+ Ensure Total Rewards portal experience and communications are consistent with GM's brand, employee value proposition, and external employer-brand narrative in partnership with HR, Talent Acquisition, and Communications.
+ Identify opportunities to use personalization, segmentation, guided experiences, smart-brevity, visual communication, and behavioral insights to increase portal relevance, adoption, and confidence.
+ Represent employee and business needs in portal platform discussions, enhancement prioritization, vendor conversations, and technology planning; maintain a clear view of dependencies, risks, and tradeoffs.
+ Ensure the portal serves as the authoritative digital source for Total Rewards information and works as the central experience within an integrated communication ecosystem.
Content Governance, Strategic Delivery, & Project Management
+ Lead strategic portal and communication projects from discovery and planning through design, content development, review, launch, measurement, and closeout.
+ Build project plans, roadmaps, timelines, milestones, workback schedules, decision points, risk logs, and stakeholder communications for complex, cross-functional initiatives.
+ Manage the Total Rewards editorial calendar and coordinate integrated campaigns across portal content, email, push notifications, digital and print materials, toolkits, videos, infographics, and other channels.
+ Define and maintain content standards, templates, writing guidance, accessibility requirements, tagging conventions, search optimization practices, and quality controls for content.
+ Coordinate with subject matter experts, content owners, Legal, Compliance, HR, Communications, Technology, vendors, and global partners to ensure content is accurate, timely, accessible, inclusive, and aligned.
+ Support planning and execution for program changes, Annual Enrollment, regulatory updates, employee education, awareness moments, and other strategic priorities.
+ Manage content governance and quality controls, including standardized intake, drafting, editing, review, approval, publishing, archiving, and audit processes.
+ Serve as a trusted content and project partner for the Total Rewards portal, helping maintain an intuitive, accurate, accessible, and engaging digital experience.
Insights, Measurement, and Continuous Improvement
+ Define and monitor communication and engagement measures, including reach, portal visits, page views, search terms, content interactions, campaign performance, employee feedback, and support call drivers.
+ Establish reporting routines and dashboards that provide a clear view of communication effectiveness and Total Rewards engagement trends.
+ Gather and synthesize qualitative and quantitative feedback from employees, HR partners, AskHR, portal activity, surveys, focus groups, and other sources.
+ Identify patterns, barriers, and opportunities across Total Rewards communications and translate findings into recommendations for content, channel, campaign, and employee-experience improvements.
+ Use insights to prioritize work, refine messaging, improve content discoverability, reduce avoidable support inquiries, and demonstrate the value of communication initiatives.
+ Maintain an ongoing feedback and learning loop so communication insights inform Total Rewards strategy, program design, and future project planning.
+ Stay current on emerging practices in Total Rewards, employee experience, digital content, personalization, analytics, accessibility, and behavioral science.
Key Behaviors and Skills
+ Strategic thinker who can connect Total Rewards priorities to employee needs, communication objectives, and measurable outcomes.
+ Strong project manager who can lead multiple priorities, manage dependencies, and deliver high-quality work in a complex, matrixed environment.
+ Clear and compelling storyteller who can simplify complex or technical information with precision and visual appeal.
+ Insight-oriented and comfortable using data, feedback, and employee behavior to inform decisions.
+ Highly organized, detail-oriented, and disciplined in managing content workflows, approvals, deadlines, and governance requirements.
+ Effective relationship builder who can influence stakeholders and build alignment across functions, levels, and geographies.
+ Comfortable operating with autonomy while knowing when to escalate risks, decisions, and competing priorities.
+ Adaptable and composed in a fast-paced environment with changing business and employee needs.
+ Committed to inclusive, accessible, and employee-centered communication.
+ Curious about technology and able to use digital platforms, content management systems, analytics tools, and emerging communication capabilities to improve employee experience.
Required Qualifications
+ Bachelor's degree in Human Resources, Marketing, Communications, Marketing, General Business Administration, or related field.
+ 5 or more years of experience in Total Rewards, employee experience, HR, communications, digital content, portal operations, product operations, or a related discipline.
+ Experience developing and executing digital experience, portal, content, or communication strategies with measurable outcomes.
+ Experience managing a digital portal, content management system, intranet, employee platform, or comparable digital experience, including content lifecycle and governance.
+ Strong project management, stakeholder engagement, content development, information architecture, and editing skills.
+ Experience translating complex information into clear, audience-centered, accessible d...
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