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The Senior Digital Marketing Specialist serves as Guarantee's digital visibility leader, ensuring our people, projects, expertise, and employee-owner culture are reaching and engaging the audiences that matter most. This role is responsible for the performance, reach, and effectiveness of Guarantee's digital ecosystem, helping connect key audiences to our expertise, opportunities, insights, and stories while ensuring a consistent and compelling digital brand experience.

With a sharp focus on ensuring our digital presence reflects the quality of our people, our projects and our work, this individual oversees Guarantee's website, search visibility, social media, paid media, email marketing, marketing technology and performance analytics. Partnering closely with the Content Specialist, they help ensure our stories, expertise, project successes, recruiting initiatives, thought leadership and market expertise are discoverable, engaging, measurable and aligned with business priorities across digital channels.

If you're an analytical, strategic, and hands-on digital marketer who enjoys combining creativity, technology, user experience, and data-driven decision-making to elevate a historic, yet innovative brand, we'd love to talk to you.

Key Areas of Responsibility:

Website Strategy & Digital Experience

Lead the strategy, performance, governance, and continuous improvement of Guarantee's website and digital experiences
Improve user experience, content discoverability, accessibility, and conversion pathways that support recruiting, business development, and brand awareness goals
Manage website content, landing pages, platform performance, and vendor relationships

Search Visibility & Digital Discovery

Lead SEO, local search, AI-assisted search visibility, and answer-engine optimization initiatives
Partner with the Content Specialist to optimize content for discoverability across search, AI-powered experiences, and priority markets
Monitor search trends, keyword performance, and competitive visibility to identify opportunities and improve ranking

Social Media & Audience Growth

Develop and execute social media strategies that support brand awareness, recruitment, thought leadership, community engagement, and business development
Manage content distribution, publishing, audience engagement, and platform governance across key social channels
Analyze performance and recommend improvements that strengthen audience growth and engagement

Digital Campaigns & Paid Media

Create and manage integrated digital campaigns across owned and paid channels
Manage paid media investments, targeting strategies, campaign optimization, and agency relationships
Measure campaign effectiveness and recommend opportunities to improve visibility, engagement, recruiting outcomes, and business impact

Email Marketing & Marketing Automation

Build, develop, and execute email marketing and automation strategies supporting recruiting, events, thought leadership, communications, and business development
Manage audience segmentation, distribution lists, automated workflows, and campaign deployment
Monitor engagement and continuously optimize performance

Analytics, Reporting & Marketing Technology

Own digital reporting, analytics platforms, dashboards, and KPI measurement
Translate performance data into actionable recommendations that improve strategy, content planning, and investment decisions
Serve as the primary administrator and subject matter expert for marketing technologies, website platforms, analytics tools, automation systems, CRM integrations, OpenAsset integrations, and digital workflows

What We're Looking For:

Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
Five or more years of experience in digital marketing, website management, SEO, social media, analytics, or related disciplines.
Experience managing websites, CMS platforms, digital campaigns, and marketing technologies.
Strong understanding of SEO, AI-assisted search visibility, analytics, email marketing, paid media, and social media strategy.
Experience analyzing performance data and translating insights into actionable recommendations.
Excellent project management, communication, and cross-functional collaboration skills.
Passion for emerging digital trends, AI-driven search behavior, marketing technology, and evolving audience engagement practices.
Experience in construction, engineering, professional services, industrial markets, or the AEC industry preferred.

Responsibilities

Key Areas of Responsibility:

Website Strategy & Digital Experience

Lead the strategy, performance, governance, and continuous improvement of Guarantee's website and digital experiences
Improve user experience, content discoverability, accessibility, and conversion pathways that support recruiting, business development, and brand awareness goals
Manage website content, landing pages, platform performance, and vendor relationships

Search Visibility & Digital Discovery

Lead SEO, local search, AI-assisted search visibility, and answer-engine optimization initiatives
Partner with the Content Specialist to optimize content for discoverability across search, AI-powered experiences, and priority markets
Monitor search trends, keyword performance, and competitive visibility to identify opportunities and improve ranking

Social Media & Audience Growth

Develop and execute social media strategies that support brand awareness, recruitment, thought leadership, community engagement, and business development
Manage content distribution, publishing, audience engagement, and platform governance across key social channels
Analyze performance and recommend improvements that strengthen audience growth and engagement

Digital Campaigns & Paid Media

Create and manage integrated digital campaigns across owned and paid channels
Manage paid media investments, targeting strategies, campaign optimization, and agency relationships
Measure campaign effectiveness and recommend opportunities to improve visibility, engagement, recruiting outcomes, and business impact

Email Marketing & Marketing Automation

Build, develop, and execute email marketing and automation strategies supporting recruiting, events, thought leadership, communications, and business development
Manage audience segmentation, distribution lists, automated workflows, and campaign deployment
Monitor engagement and continuously optimize performance

Analytics, Reporting & Marketing Technology

Own digital reporting, analytics platforms, dashboards, and KPI measurement
Translate performance data into actionable recommendations that improve strategy, content planning, and investment decisions
Serve as the primary administrator and subject matter expert for marketing technologies, website platforms, analytics tools, automation systems, CRM integrations, OpenAsset integrations, and digital workflows

Experience Requirements

What We're Looking For:

Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
Five or more years of experience in digital marketing, website management, SEO, social media, analytics, or related disciplines.
Experience managing websites, CMS platforms, digital campaigns, and marketing technologies.
Strong understanding of SEO, AI-assisted search visibility, analytics, email marketing, paid media, and social media strategy.
Experience analyzing performance data and translating insights into actionable recommendations.
Excellent project management, communication, and cross-functional collaboration skills.
Passion for emerging digital trends, AI-driven search behavior, marketing technology, and evolving audience engagement practices.
Experience in construction, engineering, professional services, industrial markets, or the AEC industry preferred.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://geco.aaimtrack.com/jobs/1333176-161430.html

Benefits

Health insurance Dental Vision Retirement Paid time off

Skill Sets

Providing Service to Others Working on a Team Planning and Organizing Activities Developing Existing Business Generating New Business Solving Complex Problems

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Senior Digital Marketing Specialist

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