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Marketing Manager

Location:

Kansas City, MO, US, 64106Austin, TX, US, 78704

Best People + Right Culture. These are the driving forces behind JE Dunn's success.

By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company's rewards, we've found a sustainable way to grow in our industry for the last 100+ years.

Our diverse teams around the country strive to enrich lives through inspired people and places everyday, and we need inspired people like you to join us in building authentic partnerships.

Role Summary

The Marketing Manager will support new client sales, engagement and retention through strategic multi-channel programs, including communications, digital and traditional media. The Marketing Manager will implement programs around a regional and/or vertical marketing strategy supported by measurable metrics and business intelligence and promote best practices across all marketing programs. All activities will be performed in support of the strategy, vision and values of JE Dunn.

+ Autonomy & Decision-Making: Makes decisions on assigned areas of responsibility, provides recommendations to supervisor and refers all exceptions to supervisor, as needed.

+ Career Path: Senior Marketing Manager

Key Role Responsibilities - Core

MARKETING MANAGEMENT FAMILY - CORE

+ Supports local, regional or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals. Manages workflow and coordinates support of overall corporate goals, KSIs and KPIs.

+ Gathers competitive information, provides analysis and conducts market research to effectively market company brand. Develops a pursuit strategy and tracks throughout pursuit process.

+ Facilitates events and trade show participation, including all pre-show planning and logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation and staffing/attendance.

+ Acquires and updates marketing information within the company's Customer Relationship Management (CRM) and other marketing data systems to ensure comprehensive record management.

+ Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.

+ Develops custom content for the pursuit narrative assets library that serve as the foundation for differentiation.

+ Coordinates and manages project and company photography.

+ Supports the national brand as a brand ambassador. Follows brand governance and aligns marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice to drive market share.

+ Demonstrates commitment to the highest standards of internal and external client satisfaction by displaying courtesy and sensitivity and promptly responding to client needs.

+ Manages difficult or emotional client situations promptly and efficiently.

+ Meets commitments made to clients; recognizes and acts upon service opportunities.

In addition, this position will be responsible for the following:

+ Optimizes marketing strategies designed to increase market share and competitiveness in specific market segment or region.

+ Designs marketing initiatives and programming with distinctive, consistent and powerful deliverables versioned for a specific market segment or region.

+ Responsible for marketing budgeting forecasting, tracking and reporting for assigned market segment or region.

+ Leads market and customer insights for assigned business segment and incorporates to iterate strategy and programming for the segment.

+ Develops and tracks marketing metrics to ensure efficient and productive investment.

+ Manages strategic internal and external relationships essential to the success of the team.

+ Drives collaboration - conceptualizing, designing and executing best-in-class pursuit support and lead generation strategies.

+ Manages lead generation activities, including those resulting from trade shows and other events.

+ Partners with client solutions team to track lead stage and drive conversions.

Additional Responsibilities

_FINANCIAL MANAGEMENT_

+ Develops, manages and oversees key financial components (e.g., financial plans, budgets, forecasts) for assigned scope of responsibility to minimize risk and variance, and to maximize contributions to company revenue and margin.

+ Reviews and assesses financial data, reports and records. Ensures employee compliance with related procedures to ensure effective and efficient operations.

+ Creates and communicates financial targets and goals in order to accomplish broader financial objectives.

+ Proactively monitors and interprets ongoing financial performance and responds appropriately. Assesses and mitigates financial risks.

+ Develops business plans and makes operational decisions in light of broader financial goals and constraints.

_MANAGING OTHERS_

+ Inspires a sense of team in the work environment. Utilizes communication and conflict resolution skills to foster teamwork and collaboration. Models a positive and professional attitude, maintaining composure under pressure.

+ Communicates and explains goals and encourages and motivates team performance and productivity in alignment with broader work program and corporate goals and plans. Leads and facilitates effective team meetings. Recognizes individual and team accomplishments.

+ Assesses and manages quality of work produced by team.

+ Creates, monitors and manages scheduling; directs assignments and goal setting for optimal productivity and resource management.

+ Participates in a range of talent management activities, which may include responsibilities such as evaluating and managing performance, providing formal and informal feedback, recruiting and staffing, employee learning and development, addressing employee relations risks and issues, etc.

+ Provides feedback and coaching to support individual employee performance, learning and career development.

+ Removes obstacles and solves problems and addresses escalated issues from team members to optimize team performance and productivity.

+ Serves as a change agent by supporting corporate and work program change initiatives. Models and communicates positive approaches to adapting to change.

Knowledge, Skills & Abilities

+ Ability to perform work accurately and completely, and in a timely manner

+ Communication skills, verbal and written

+ Proficiency in MS Office - Advanced

+ Advanced organizational skills

+ Advanced ability to deliver quality through attention to detail

+ Advanced ability to prioritize multiple projects

+ Advanced ability be proactive and resourceful

+ Ability to learn and use a variety of software, tools and systems to meet business needs

+ Ability to solve complex problems quickly and effectively

+ Ability to work collaboratively and cross-functiona...

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