Jobs
Jobs
Marketing Programs & Experience Manager
Summary
- Build and maintain the firmwide annual event calendar and recommend the event portfolio with rationale tied to market strategy and prior-year results.
- Work with Business Unit Leaders and Regional Managers to define objectives and staffing before the firm commits: who is attending, who they are there to meet, and what success looks like.
- Own execution end-to-end: registration, exhibit space, booth logistics, collateral and promotional inventory, staffing plans, and on-site management when required.
- Establish a consistent pre-event, at-event, and post-event protocol with the Pursuits and Business Development teams, including lead capture and CRM handoff within a defined window.
- Coordinate logistics with approved vendors and venues, and submit related expenditures for review and approval in accordance with firm purchasing procedures.
- Maintain the firmwide sponsorship portfolio with an annual renewal review and a single view of total committed spend.
- Plan and execute client-facing project events: groundbreakings, ribbon-cuttings, open houses, and project milestone celebrations.
- Report performance by event and recommend annual adds, cuts, and reallocations.
- Lead go-to-market execution for new office and market launches and new service line or capability rollouts: rollout of positioning and capability messaging developed with Brand & Content, launch collateral, internal enablement, and market announcements.
- Lead acquisition integration marketing: execute the brand transition plan defined with Brand & Content, employee and client communications sequencing, collateral conversion, and digital and directory updates.
- Produce a charter for each major initiative โ scope, objectives, milestones, dependencies, and named owners across functions; maintain a high-level status view; and close each initiative with a summary of what was delivered and what carries forward.
- Maintain a single prioritized view of active initiatives and bring capacity conflicts to the Interim CMO for resequencing, as appropriate.
- Plan and execute firmwide and office-level internal events: all-staff meetings, employee-owner and ESOP milestones, anniversaries, and culture and holiday programming.
- Coordinate with Brand & Content on employer brand messaging, and track participation and feedback to adjust the portfolio over time.
- Own the firmwide awards calendar across segment, project, employer, and individual programs.
- Recommend an annual submission slate based on strategic fit and likelihood of winning.
- Manage submission production, drawing technical content from project teams and narrative and visual support from Brand & Content.
- Own the speaking and conference abstract calendar: track calls for abstracts and presentations, secure submissions from technical staff against deadlines, and coordinate presentation support with Brand & Content.
- Route wins and speaking placements to Pursuits and Brand & Content for use in proposal content, client communications, announcements, and recruiting material.
- Coordinate with Brand & Content for brand standards, content, and design support, requesting shared team capacity with adequate lead time and defined deliverables.
- Coordinate with the Pursuits team so event, award, and initiative work supports rather than collides with active proposal deadlines.
- Contribute to marketing team planning, budgeting, and reporting cycles.
- Perform other duties as assigned.
- Five plus years in marketing, events, or program management, including direct ownership of an event or program calendar.
- Demonstrated ability to manage multiple concurrent projects against competing deadlines, and to deliver complex programs without dedicated staff support.
- Demonstrated ability to secure commitment from senior leaders and subject matter experts without direct authority over them.
- Proficiency with Microsoft 365, CRM, and project management tools. Deltek Vantagepoint experience preferred.
- Experience in engineering, architecture, construction, or another professional services environment with a seller-doer culture, preferred.
- Familiarity with AEC industry associations, conferences, and award programs, and experience supporting M&A integration or a new office or market launch, preferred.
- Must possess a valid driverโs license
- Must complete a background check
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